Prop Firm CEOs: Setting the stage

Research is critical when choosing a prop firm. Most traders consider key criteria like funding options, challenge types, and trading rules—all crucial factors. However, how often do you consider the person steering the ship?

A prop firm’s CEO can often set the precedent for what traders can expect in terms of support, growth opportunities, and the firm's integrity. That’s why, in this special feature, we spotlight five of the most noteworthy prop firm CEOs. These visionary leaders are not just celebrated for their expertise and integrity but also for their significant contributions to the industry at large.

Our top five come from diverse backgrounds—some with decades of experience at major financial institutions, others who rose through the ranks as traders themselves. What unites them is a forward-thinking mindset, a commitment to transparency, and a dedication to the well-being of their traders.

BLAKE OLSEN

Blake | CEO of Smart Prop Trader (@TradeconnectVVs)

Blake Olsen, the visionary founder and CEO of Smart Prop Trader, has established himself as an influential figure in the prop trading industry. Known for his dedication to empowering traders by providing exceptional opportunities and expert mentorship, under his leadership, Smart Prop Trader has grown to become one of the most popular and trusted in the industry, offering programs that cater to both novice and seasoned traders.

Blake's strategic foresight is evident in Smart Prop Trader’s structured scaling plan and evaluation process designed to promote sustainable trading while championing the importance of education, reflecting a commitment to trader success.

As a staunch advocate for transparency, Blake has also nurtured a culture of open, forward-thinking discussions within the sector that have significantly influenced the firm's ethos, securing its place as one of the most trusted in the business. Through his innovative leadership and dedication to trader education, Blake ensures Smart Prop Trader remains at the forefront of the industry, fostering not only the growth of the firm but also contributing to the broader success of the prop trading sector.

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Edoardo Dalla Torre

Edward XL | CEO of GoatFundedTrader (@EdwardXLreal)

Edoardo Dalla Torre, CEO of Goat Funded Trader, is one of the most accessible I’ve encountered. In all my interactions with Goat Funded Trader, he personally responded to my queries with clear and upfront information. Since the firm’s launch in May 2023, he has established himself as a key figure in the prop trading world, with the firm celebrated for its innovative approach and commitment to trader success.

Originally from a small Italian town, Edoardo's aspirations of becoming a professional basketball player were cut short due to financial constraints, leading him to discover a talent for trading. His real-world experience inspired the creation of Goat Funded Trader, aimed at revolutionizing the prop trading landscape by truly understanding the needs of traders and creating a platform that prioritizes their success and growth.

As CEO, Edoardo has mobilized over $1 million in capital to strengthen the firm while fostering a culture of flexibility and empowerment. Under his leadership, the firm has not only provided substantial trading capital to traders but also cultivated a supportive community through a commitment to transparency and setting achievable profit targets that motivate traders to excel.

Edoardo leads Goat Funded Trader with a vision that emphasizes flexibility and empowerment, establishing both the firm and himself as major players in the industry. His unconventional path is an inspiring testament to what’s possible when entrepreneurial spirit meets opportunity.

Matthew Leech

Matt | CEO of MyFundedFX (@MattLeech)

Matthew Leech, CEO and founder of MyFundedFX, has become a standout leader in the prop trading industry since its launch in June 2022. Drawing from his background in finance and technology, Matthew has transformed MyFundedFX into a leading prop firm, renowned for its sophisticated trading technology and top-tier educational resources.

Under his leadership, MyFundedFX has become known for its flexible trading conditions and a trader-centric approach. His proactive engagement on Twitter has fostered a vibrant community dedicated to mutual learning and active dialogue, which has been instrumental in building trust and a sense of partnership among traders.

Matthew’s leadership style is characterized by a forward-thinking and transparent approach, establishing him a trusted and refreshingly honest voice within the trading community. He regularly shares valuable insights and addresses industry challenges head-on, reinforcing trust and accountability. His advocacy for prop trading firms as a safe option for traders has spurred important discussions on industry practices and trader safety, positioning him as a key influencer in the evolution of prop trading.

With his clear commitment to transparency and trader success, Matthew Leech is deservedly recognized as one of the most effective and respected leaders of all prop trading firms.

Simon Massey

Simon Massey is the CEO of Funded Trading Plus, and has emerged as a transformative figure in the prop trading industry since founding the firm in November 2021 with a vision to democratize the trading world. Originally working in emergency services, Massey’s transition into trading was inspired by a friend. A budding interest quickly evolved into a full-time pursuit, leading to the creation of Trade Room Plus—a platform dedicated to mentoring and supporting traders. This initiative paved the way for the inception of Funded Trading Plus, a prop firm that embodies Simon's commitment to transparency and trader support.

Simon’s leadership approach is grounded in simplicity and fairness, aimed at dismantling the barriers that often hinder retail traders from realizing their potential. Under his guidance, Funded Trading Plus has committed to setting the standard for exceptional trader support. As CEO, Simon actively engages with the trading community, often participating in live chats to directly address and resolve trader concerns. This hands-on approach has been fundamental in fostering a trusting and supportive environment.

Simon Massey's journey from emergency services to becoming one of the most respected figures in prop trading underscores the core ethos of Funded Trading Plus—fostering opportunities for aspiring traders and promoting financial entrepreneurship.

Gil Ben Hur

Gil Ben Hur | CEO of The5%ers (@Gil_BenHur)

As founder and CEO of The5%ers, Gil Ben Hur is one of the most recognized leaders in the prop trading space, often regarded as the go-to voice for industry commentary by the media. Soon after becoming a full-time trader in 2007, Gil leveraged his experience as a trading coach and portfolio manager to launch The5%ers in 2016, a platform that's gone on to flourish by offering traders substantial capital and growth opportunities through a structured scaling plan.

Under Gil’s leadership, The5%ers supports traders in achieving their potential by offering a unique mix of low-risk and high-risk trading account models catering to all experience levels. Gil’s philosophy centers on nurturing talent and fostering a community of top traders by creating a culture that values continuous learning and growth.

With a pioneering approach and a genuine commitment to empowering traders globally, Gil Ben Hur is widely considered one of the best CEOs in the prop trading industry. His strategies have not only benefited individual traders but have also positively influenced broader industry practices, raising standards and expectations for what a prop firm can achieve.

Sean Baiton

Sean Bainton | CEO of Blue Guardian (@BaintzCEO)

Sean Baiton is the CEO of Blue Guardian, a prop firm renowned for its dedication to trader success. Since its inception in September 2021, Sean has steered Blue Guardian toward significant growth through his advanced knowledge and forward-thinking leadership. By integrating advanced trading technologies such as machine learning and quantitative analysis, he's been instrumental in giving Blue Guardian a distinct competitive edge.

The firm offers a range of evaluation programs tailored to meet the needs of traders at all levels, from novices to experienced professionals. These programs are designed with notably generous profit splits, reflecting Sean’s commitment to empowering traders to maximize their potential.

Recently, Sean has navigated Blue Guardian through significant strategic developments to adapt to regulatory challenges. Demonstrating his foresight and adaptability, he acquired an ASIC regulated broker, specifically for Blue Guardian, enhancing the firm’s stability and ensuring ongoing compliance.

In an industry that's sometimes marred by poor leadership, Sean Baiton stands out for his dedication to transparency, trader support, and continuous innovation. His performance as CEO has cemented Blue Guardian’s position as one of the most trusted and reputable prop trading firms while setting new standards for best practices within prop firms.

Wrap up

The best CEOs are not merely background figures; they are at the forefront, actively engaged and highly visible, setting standards of trust and transparency. Their firms are direct reflections of their visionary leadership, creating environments that promote education, growth, and community among traders.

Looking ahead, these leaders are undoubtedly set to play crucial roles in the evolution of the prop trading industry. While there are many other talented CEOs who deserve recognition, these 5 stand out for their influence and integrity.

To gain insights from these industry leaders, I strongly encourage you to follow them. Where available, I've included links to their social media profiles with each description. Take advantage of these resources to stay connected with those who are actively shaping the future of prop trading.

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